[BC] Re: WPEN

[Rich Wood]

------ At 08:09 AM 6/2/2006, Dan Strassberg wrote: -------

>Now, if the company could just find something worthwhile to program on the
>station... The sports-talk format, whose debut happened to coincide with the
>debut of the new night signal, reportedly is not setting Philadelphia on
>fire.

Nor will it for quite a long time. WIP is the WFAN of Philadelphia. 
It takes forever to unseat the guys who were there first and are 
doing everything right. WEPN has been ESPN sports in New York for 
several years now. Even though sports doesn't get dramatic numbers 
WFAN used to be the top billing station in the industry. Both 
stations have been stagnant for a while. WFAN in the 2.2 to 2.7 range 
and WEPN with no growth in the .6 range. WFAN has many of the local 
sports franchises and WEPN is simply an outlet for ESPN radio. WFAN 
sells well with prime demos - males 18-49.

Rich