[BC] City of Dallas & WRR-FM Classical

DHultsman5@aol.com DHultsman5
Sun Jun 25 07:24:24 CDT 2006


 
In a message dated 6/24/2006 4:50:15 PM Central Daylight Time,  
stan at audiotel.com writes:

This one  comes up regularly when the city needs a little money (which is
almost  always).


http://www.wfaa.com/sharedcontent/dws/wfaa/latestnews/stories/wfaa060621
_jfh_radio.ab4e760c.html


Stan  Holden




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As I recall this is nothing new,  just a new version.  There were  four 100 
kW. Class C* FM move-in's over the past 10 years in the DFW  market.   I seem 
to recall a major group owner making a similiar cash  offer with a swap of 
101.1 for another commercial channel for a substantial cash  pay out and still 
have a station.
 
The age old problem is that 101.1 mHz. should make some money after all of  
its expenses.  (No Rich,  its isn't so the can buy HD equipment that  has been 
done already).  It appears that over the years they may have  gotten some big 
"director" salaries/  Also the station's air time can be  sold.  There was 
very little business on it when I was there over 30 years  ago but we did have 
some national and the local varied.  I was amazed that  a few of the AM sales 
guys could grab some pretty big accounts every now and the  for a run on FM.  
But they didn't have to work as hard on getting the AM  business.
 
A little history,  I recall when KVTT was 10 Watts at the old Dallas  
Technical College on West Commerce Street in Dallas.  The antenna was on a  pole on 
the building and they taught radio DJ's in addition to the FCC First  Class 
Phone License.  The FCC License course was taught by Bill Elkins, who  later 
refined the training and moved to Inwood Road and opened  Elkins  Institute of 
Radio,  teaching FCC licenses in 6 weeks and had a 12 week DJ  announcing school.
 
Later on Elkins bought the 102.9 mHz. frequency in Dallas and moved it from  
an office building in downtown Dallas to a tower on Inwood Road and now began  
charging a lab fee for the DJ's being on the air.   With the value of  
commercial FM's rising they sold it in a couple of years for a great increase of  a 
couple of hundred k$.
 
WRR-FM, as I recall, was amoung the first FM's using the new band when  they 
signed on in 1947, With a Collins 737, 10 kW and a Collins 8-bay Ring  
antenna.  WFAA-FM (Then KERA) and KRLD-FM were on the  air first.   WRR-FM had the 
misfortune of dropping the FM Lingo  Pole Mast while installing it and severely 
damaging the tower in Fair Park ,  delaying its completition.
 
Dave


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