[BC] Another public station bites the dust

[Rich Wood]

------ At 11:35 PM 6/26/2006, Alan Kline wrote: -------

>Evidently, that 2 share must be more than enough to generate a decent
>revenue stream for WQXR's owners, as ISTR that the station has been
>classical for a good many years.

There are many stations in New York with ratings in the 2's. In the 
Winter 2006 book WQXR had a 2.7. WOR had a 2.1. WPLJ had a 2.1. WFAN, 
until very recently the highest billing station in the industry, had 
a 2.2. There are reasons beyond ratings to buy WQXR. The image of the 
station is one of elegance and taste. It's a little like Chicago's 
WFMT where advertisers would stay with the station for decades just 
for the association.

You buy WQXR for it's high income audience and WFAN for its young 
male audience. It's also New York where a 2.7 equals the population 
of many small nations.The programming on both stations is unique. Not 
a cookie cutter to be found.

What's always annoyed me is the concept that you're #1 or you're 
nobody. With a good sales department there's plenty of money to be 
made with all kinds of formats. With a lazy, sit by the phone and 
wait for orders sales department the #1 station can underbill. WQXR 
and WFAN are truly unique radio stations with New York written all 
over them. They fit the market.

Unless Rupert Murdoch buys the Times I can't imagine them running any 
format but Classical. Life as I know it would cease to exist.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258