[BC] Future of Radio & Formats

[WFIFeng@aol.com]

In a message dated 09/02/2006 9:11:03 PM Eastern Daylight Time, 
shnewman at alaweb.com writes:

> I'll start a new thread. I meant to ask this question. I am rotating about 
> 3100 cuts in the oldies format I just implemented in Florida. 

I get the distinct impression that this would be a significant exception to 
the norm... but I could be wrong. That's a pretty good sized library.

> Why does 
> everyone say you're playing the same 200 songs over and over. 

In most cases, though, is that not true? Some "consultant" said "play only 
these songs" and so they do. Formulaic programming at it's "best"... up and down 
the dial. We've read it here, before: If anything's responsible for audience 
erosion, this is probably topping the list.

> This is exactly why I mentioned proper use of and extent of the 
> libraries. There is no difference to me with a Country or AC station 
playing 
> the same songs over and over than a station playing older songs over and 
over.
>  I still believe the jukebox theory applies.

True, but when you think about it... if it *was* the same 200-300 songs over 
and over, they've been being played for nearly *fifty years*! That's a whole 
lotta repeats and a lifetime-long burn-out factor! 

Willie...