[BC] LPFM Operations

[Bruce Potterton]

A program producer can underwrite his own program.  AND if the program
producer is also a 501(c)(3) organization (IE non-profit) the station
can charge and do any thing they want with the program.  A
non-commercial station can sell paid "commercials"  for another
non-profit compete with comparative language and call to action.  For
instance a private school that is 501 (c)(3) can pay a NCE station to
broadcast a spot that talks about the quality of education and low
tuition and urge listeners to call today ... Operators standing by and a
5% discount to the first 50 caller.... Etc.

Bruce Potterton
KSGN
Riverside, CA 

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Rich Wood
Sent: Wednesday, September 06, 2006 1:36 PM
To: Broadcasters' Mailing List
Subject: RE: [BC] LPFM Operations

------ At 08:57 AM 9/6/2006, Bailey, Scott wrote: -------

>    I was under the impression an LPFM can not sell commercial airtime,

>but can do underwriting like other non-comms do.  I may be wrong, 
>correct me if I am.

What are they "underwriting?" If you underwrite a show on NPR you don't
get to determine the show's content. In this case it's a hellfire and
brimstone preacher paying for an infomercial which he creates. I believe
that would qualify as commercial time.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-454-3258

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