[BC] The mysterious iBiquity license fee revealed?

[Milton Holladay]

A couple of thoughts come to mind:
If radios that work for XM and Sirius also have to recieve  IBOC, IBOC might 
acquire a few listeners when XM/Sirius subscribers cheap out and stop paying 
for service and listen to IBOC by default..
On the other hand, perhaps IBOC should change to being a subscriber service 
to gain listeners, because, since it is now free (other than the cost of the 
reciever) it is percieved as worthless.......<gr>
M
----- Original Message ----- 
From: "Rich Wood" <richwood at pobox.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Friday, January 25, 2008 9:11 AM
Subject: Re: [BC] The mysterious iBiquity license fee revealed?


> ------ At 07:43 AM 1/25/2008, rj carpenter wrote: -------
>
>>It would seem only logical that there be symmetry in the iBiquity proposal 
>>to require IBOC on every XM/Sirius radio.
>>
>>Every radio with IBOC should be required to contain XM and/or Sirius.
>>
>>The logic seems unassailable to me.
>
> Hmm. I seem to have missed the IBUZ offer to include both satellite 
> services in all their radios. I agree. Logic and fairness should require 
> all IBUZ receivers to receive satellite radio. That would take the 
> pressure of IBUZ to actually spend cash to promote it. SIRIUS and XM would 
> then contribute 2/3ds of the marketing budget of the resulting products.
>
> If IBUZ wants a promotional free ride this would seem the closest 
> solution. With all the awesome new niche programming on IBUZ secondaries, 
> there's nothing to require that consumers subscribe to satellite. Perhaps 
> there's a problem comparing the hundreds of satellite channels with the 
> few IBUZ "stations between the stations" that nearly duplicate the analog. 
> I can understand the IBUZ fear that satellite will make IBUZ coverage seem 
> pitiful.
>
> Maybe a group should be formed to help with "friend of the court" type 
> recommendations to level the playing field and help IBUZ get the free ride 
> it wants. It's about the only way to avoid spending real cash to promote 
> it.
>
> Rich