[BC] FCC greenlights Clear Channel deal

[Gary Glaenzer]

----- Original Message ----- 
From: "Rich Wood" <richwood at pobox.com>
To: "Broadcasters' Mailing List" <broadcast at radiolists.net>
Sent: Monday, January 28, 2008 10:38 AM
Subject: Re: [BC] FCC greenlights Clear Channel deal


> ------ At 10:45 AM 1/28/2008, Mike McCarthy wrote: -------
> 

> 
> This has now extended beyond sales to general operation with the 
> recent announcement by a big consolidated company that there will be 
> no more marketing, advertising, hiring or non-emergency expenditures. 

you heard it too ?

> I expect to see more of that as radio stocks plunge.

how much 'more' is there, until nothing is left ?

> 
> We tell advertisers that hard times warrant more marketing, not less. 
> Yet our own industry is reluctant to promote beyond their own signal 
> and cut back on what little merchandising they do whenever they don't 
> meet a goal. It's a vicious circle. By cutting back they ensure the 
> next quarter will be even worse.

hear, hear !