[BC] making hard choices

[Rich Wood]

------ At 11:19 AM 2/2/2009, Xmitters at aol.com wrote: -------

>I understand this apparent dilemma. However using myself as an example, I
>would not care what the alternatives are, if I can get what I want 
>from radio.
>Radio has all other electronic media beat because of its 
>convenience.  For me,
>it has to be convenient first, content second.

You're unusual. If a listener wants the content they'll go the extra 
mile to get it. Your results obviously vary.

>  So it is a false dilemma to say
>the problem is either poor programming or too many alternatives.

I'm not so sure I'd be so sure. You've taken a one listener survey.

>  If it's a too many alternatives problem, then maybe we should not 
> fire up on HD1, HD2, and
>HD3.

I think everyone already knows my answer on that one. Fortunately no 
one really cares about IBUZ so it has no impact on the market. If it 
had listeners we'd be flooding an already glutted market with much 
lower priced spots. Having said that I read this morning that, even 
in large markets, the dominant stations are dropping their pants to 
meet the low rates of the small stations in the metro. They can't get 
their former rates, so they prey on the little guy. It's amazing what 
a soon-to-be depression will do, especially when you've fired your sales staff.

Rich