[BC] Making format choices

[WBRadiolists at aol.com]

In a message dated 02/02/2009 10:54:48 AM Eastern Standard Time, 
Towers at mre.com writes:

> Unless your objective research says there is a real need for that format in 
>  the area AND the local business (and maybe religious) community is going 
to 
>  support it 100%, it's going to be a risky venture--very risky.

It will be listener-supported. It will be music-intensive. There will be 
localism, traffic, weather, etc.

A Business Plan is already in the works, and a presentation to a group of 
potential backers is also planned for the very near future. Believe me, I *won't* 
be doing this alone. I have help. :)

If the people of this area were willing to send in *thousands* of dollars per 
year, just to support a 1-hour music show on an AM Daytimer, between 6-7am 
(so it wasn't even on-air year 'round) then I would say that there is a very 
definite need, as well as a support base for a 24 hour station that will program 
this kind of music *in stereo*. :) People were voting, LOUDLY, with their 
wallets, for more of this kind of music format, for about 20 years. Not a bad 
track record.

It is a plan that has been in the making for a LONG time. :)

Willie...
www.wphafm.org
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