[BC] Google moving away from radio

Ernie Belanger 19ernie55 at mhcable.com
Fri Feb 13 05:49:47 CST 2009


The business model would have worked for them from the beginning if they 
had done two things.

#1 Brought in someone who had a Radio Background and

#2 Focused on Streaming Radio Stations both with the software and the ad 
side.

A good case in point is Spacial Audio   makers of Sam Broadcaster and 
Sam a watered down version ( just no timed events) Sam Party DJ>

Great stuff and targeted at the niche... the software has also been used 
on "over the air" stations as well. But the target is internet.  They 
even have a  ad service and other features .

Heck if done right Google could have done "Google Radio" and streamed 
stations for folks, just as other companies have done in the past.  But 
since they aren't Radio folks they didn't understand the potential.

All Google .... All the time... pick your channel... :-)

Ernie

Chuck Lakaytis wrote:
> They sort of proved their ineptitude by Scott Studios.  I never cared 
> for the product or the original owner.
>
> WBRadiolists at aol.com wrote:
>> In a message dated 02/12/2009 8:03:04 PM Eastern Standard Time, 
>> hykker at wildblue.net writes:
>>
>>  
>>> As the article said, it's one thing to diversify your business, but 
>>>  it's best to keep it in an arena you're familiar with.  Google 
>>> knows  the internet, it only makes sense they concentrate on 
>>> web-based projects.
>>>     
>>
>> I agree. I don't see "the sky is falling" there, either.
>>
>> In fact, my first reaction to Google buying Scott Studios was, 
>> "WHAT?!?! They;re an *Internet* company, not Broadcasters!"
>>
>> So I guess someone there realizes this, now. ;)
>>
>> Willie...
>> </HTML>
>>
>>
>>   
>




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