[BC] Re: Google Moving Away From Radio

[Tom]

Perhaps all that's lacking is some education...

AKA promotions....

A couple of remotes, live, the way they used to be done (originate 
everything on-site, including all the music, most spots, etc., that you 
can), and invite the folks to come on down and see how it's done...

Open houses at the station; school group tours; remotes galore...

No, the "big city" stations don't DO it that way... and look at how well 
they're faring....

OTOH, a lot of "mom and pop" stations very similar to your operation are 
being very successful - doing exactly what you're trying to do.

Stay with it.  You're closer than you think.  Ignore the "Nattering 
Nabobs of Negativism".

Keith Hammond wrote:

> My wife and I are now attempting to operate a small (local ONLY) FM station
> in a town of about 38,000 (including surrounding area residents). Each and
> every time we make any attempt at anything truly "local", people are most
> happy to call and advise us that "radio stations DO NOT do that!" (I'm
> referencing local obits, birth announcements, lost dogs and even storm
> warnings!)
>
> Amazingly, after asking a few of these callers, we learn that they are
> usually people who work for one (or more) of the "corporate stations" in the
> nearby "big city".
>
> Local truly IS dead. The public is now conditioned to accept the "worthless
> jukebox mentality" in which radio stations are perceived as "the big IPOD
> that cannot be programmed by ME whereas the one attached to me clothing
> can".

-- 
Tom Spencer
PG-18-25453 (nee' P1-18-48841)
http://radioxtz.com/