[BC] Sales practices

[Rich Wood]

------ At 01:51 PM 2/18/2009, Dana  Puopolo wrote: -------

>What do you think would happen if the beer distributor down the street told
>Budweiser that they were going to pay THEM net 120 days? I'll wager that they
>would be shut off in a heartbeat! What broadcasters need to do is collectively
>say NO to Budweiser's business.

I asked a friend who owns a bar what beer sells best. His answer was 
Bud Light. My bet is the distributor will take it in the shorts and 
continue to deliver. It's not like a customer who's not going to pay, 
at all. He'll probably get his money just on the brink of bankruptcy.

While this is a terrible precedent to set we have to look at what 
stations are doing to each other by cutting rates. Rate Cards mean 
nothing. Stations have been raping their rate cards for years.

>This is just their new owner trying to play hardball with the media-if you
>smack them down they will capitulate. Domesitc beer sales are WAY down-and A-B
>needs radio more then we need THEM!

I think they'll disagree with you until they can directly associate a 
drop in sales with a drop in radio advertising. I have a feeling 
there's another Daimler-Benz/Chrysler relationship in the works. 
Pretty soon they'll force us to drink warm beer.

Rich