[BC] Channel 6 audio
Rich Wood
richwood at pobox.com
Sat Feb 21 08:48:17 CST 2009
------ At 11:34 AM 2/20/2009, Mark Humphrey wrote: -------
>In the mid-80's, back when Arbitron allowed clients to physically
>inspect paper diaries, the GM and I spent a day in Laurel reviewing
>the most recent returns from the Philadelphia market. I found at
>least 150 with "Channel 6", "WPVI-FM", "WPVI 87.7", "Action News",or
>similar entries written in during part of the survey week, all of
>which were crossed out in red ink by the Arbitron editors.
Unless something has changed, nothing in the comments section of the
diary is used in running the numbers. It's amazing how few people
understand how to fill out a diary and that it should be done
throughout the week rather than Wednesday night when their survey period ends.
Rich
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