[BC] Sales practices

[FrankGott at aol.com]

<<<<In a message dated 2/18/2009 12:14:03 P.M. Eastern Standard  Time, 
barry at oldradio.com writes:

So, let  me ask those of you in sales: is this Anheiser-Busch deal 
new, or is it  business as usual?

And ... how do you/(can you) deal with  it?>>>>

 
Although not a sales person, I can sympathize with what they face down on  
the street every day.  Advertisers are disappearing, especially many of the  
small ones.  There's been enough discussion elsewhere about the  industry's 
downturn.  How many car dealers are spending what they did this  time last year... 
or even 6 months ago?  Stations can not afford to turn  down an advertiser 
with the potential buy of a Budweiser.  
 
If someone with the clout of a Budweiser can do it, 120 day could evolve  
into the business standard.
 
And let's not forget that Bud does business with other vendors besides  
radio.  According to the trades, farmers had been on a 120 day payment  schedule 
long before radio received notice.
 
Frank Gottlieb