[BC] On the FM Dial, Rock Is Sliding Away

[Steve]

Hi Rich!

You are on a roll tonight! The Moncton Symphony Orchestra did it! Be it this
discussion or the FEMA discussion or HD radio. I have been laughing all
night. Now I have to sit down and do voice tracks for a Classical format
(WorldSpace's Maestro Channel...beams to Europe, Africa, Middle East and
Asia) and try NOT to think of your replies? Wish me luck.

By the way, this is not part of this thread but when you spoke about this PD
friend of yours it reminds me of when I programmed (not long ago I might
add) the Classical station in Dallas, WRR. My music director is now the
program director for WorldSpace. He and I brought the station the highest
ratings it had ever seen in its 50+ years on the air. Were we appreciated?
NO! The GM quips: Where's the 3.5? I told him Dallas can't support a 3.5 in
Classical radio. The shares are just not there. I was right. Now they sit at
a 1.9. I DON'T GET IT. My best buddy in radio (not in radio anymore...has
his own production operation as do I) and I used to ask: What does it take?
Do you have to tube 10 stations to become known as a successful P.D.?

Shaking his head and heading for the Neumann.

Steve
Steve Walker Productions

----- Original Message ----- 
From: "Rich Wood" <richwood at pobox.com>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Wednesday, November 30, 2005 9:12 PM
Subject: Re: [BC] On the FM Dial, Rock Is Sliding Away


> ------ At 01:13 AM 11/29/2005, Steve wrote: -------
>
> >But I digress....sort of. If anything dies it's going to be the fault of
the
> >broadcasters. Seems we don't have any good program directors anymore. Am
I
> >off on this one?
>
> No. Most programming is done by owners and managers. In large groups,
> someone spreads the word to the station's PD to implement Jack, Jill,
> Harvey, Alice, etc. Like hurricanes, they'll soon run out of names. I
> know many PDs who are little more than babysitters for big ego Jocks
> and Talk Show Hosts. The creativity is directed at appeasing them,
> not programming their stations. When I was programming stations I
> actually made decisions. When I started affiliating for ABC, then
> building and affiliating the WOR Radio Network I ran into PDs who had
> to check with someone above them just to pick up a weekend show. One
> PD friend of mine has an incredible track record. He took a job and
> was relegated to taking orders from the owner. My friend has taken
> every station to the #1 position either in the market or in the
> format category. Stations hire high powered employees famous for one
> thing and make them do something else. The successful PDs today
> collect paychecks and go home. The unsuccessful ones try and make a
> difference and burn holes in their stomachs in frustration. The
> really successful ones find another career.
>
> Rich
>
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
>
>
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