[BC] Forming a plan

[Douglas B. Pritchett]

I'm glad I swerved into your point.

Why is there usually no plan.......because politicians are involved. 
There is no political benefit to plan for something that may never 
happen. It's only after a catastrophe that the politicians will "help" 
get federal money and then nearly break their arms patting themselves on 
the back ..... No politician would ever say "re elect me because we have 
a great disaster plan in place that we've never had to use".

Radio should be proactive. All media should. However, remember that we 
now live in a time where most media owners no longer see their stations 
as public service/safety outlets, they are profit centers. The goodwill 
and PR benefit have to be viewed in the light of profit and loss. Don't 
get me wrong, it's a business, but in this day and age there are very 
few who are willing to approach business in that way. It's much more 
easier to put on an "out of control" morning drive program that it is to 
invest in the community. Just take a look at the newspaper industry. 
Knight-Ridder (whom I used to work for) is under attack by some of their 
large institutional investors because of poor profit performance. Wall 
Street demands a 30-40% profit margin for publishing. So now, many 
papers are forced to cut even more jobs and you know they wont be 
throwing out the VP's upstairs. Reporters, editors and the like will go. 
Less local content. But the bottom line will look better.
It's not just radio.

-- 
Douglas B. Pritchett (who got in the way of KR's 40% profit margin)
Fort Wayne, IN
dpritchett1 at comcast.net


 Barry Mishkind wrote:

> At 12:19 PM 12/2/05, Douglas B. Pritchett wrote
>
>> Radio was not included in the "plan" because there was no "plan".
>
>
>         OK ... so you grasped my key point.
>         WHY is there no plan in so many places?
>
>         Shouldn't radio be proactive in showing it
>         is a valuable member of the community?
>         More than the sum of the "stunts" by
>         the "morning brains"????
>
>> If I were a resident and taxpayer in New Orleans, I would hunt them 
>> down with a baseball bat.....and/or sue them in civil court. You 
>> could probably round up enough people for a class action suit. Or, at 
>> least a big, ugly mob....
>
>
>
>
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> _______________________________________________________________________
> Barry Mishkind     -       Tucson, AZ    -   520-296-3797
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