[BC] I Want My MP3 (from Radio Ink)

[Mike McCarthy]

Doesn't surprise me in the least.  The younger formats have lost the most 
CUME and TSL.  Listeners of that age have zero patience for commercials. 
It's the right now generation. They use radio to sample what's new, then go 
after the songs they want...now.

What's not new is this is LITTLE DIFFERENT THAN 20-30 YEARS AGO.  Instead 
of IPODs, we used 8-tracks and cassettes in the 70's, later CD's in 
Walkmans in the 80's.  It's just more pronounced because downloading and 
the random playing feature of the IPods makes it possible to have an 
absolute targeted virtual "radio station" on their hip.

MM

At 08:17 AM 12/6/2005 -0600, Fred Cunha wrote
>Today's Teens: "I Want My MP3..."
>
>According to a Bridge Ratings study released this week, most 12-24 year
>olds would choose their MP3 player over traditional radio.
>
>Some findings at the core of the study include:
>
>* 85% of the total sample would choose their MP3 player over traditional
>radio as their preferred option for music.
>* For music listening, the Internet is preferred over traditional radio.
>
>* MP3 use far out-paces radio use.
>* When given a choice between listening to music over the Internet or
>traditional radio stations, 54% prefer the Internet while 30% prefer
>radio.
>
>Overall weekly listening for the full group determined weekly format
>tune-in:
>
>1. Rhythmic Contemporary Hits Radio
>2. Pop Contemporary Hits Radio
>3. Urban Contemporary
>4. Spanish Contemporary
>5. Rock
>
>Least listened-to radio formats:
>
>1. News/Talk
>2. Oldies
>3. Hot Adult Contemporary
>4. Alternative Rock
>5. Adult Contemporary
>
>-30-
>
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