[BC] I Want My MP3 (from Radio Ink)

[Ron Cole]

What does it mean if the only thing I listen to on the radio are the Least
listened-to radio formats.
Am I getting old?

Ron


On 12/6/05, Mike McCarthy <Towers at mre.com> wrote:
>
> Doesn't surprise me in the least.  The younger formats have lost the most
> CUME and TSL.  Listeners of that age have zero patience for commercials.
> It's the right now generation. They use radio to sample what's new, then
> go
> after the songs they want...now.
>
> What's not new is this is LITTLE DIFFERENT THAN 20-30 YEARS AGO.  Instead
> of IPODs, we used 8-tracks and cassettes in the 70's, later CD's in
> Walkmans in the 80's.  It's just more pronounced because downloading and
> the random playing feature of the IPods makes it possible to have an
> absolute targeted virtual "radio station" on their hip.
>
> MM
>
> At 08:17 AM 12/6/2005 -0600, Fred Cunha wrote
> >Today's Teens: "I Want My MP3..."
> >
> >According to a Bridge Ratings study released this week, most 12-24 year
> >olds would choose their MP3 player over traditional radio.
> >
> >Some findings at the core of the study include:
> >
> >* 85% of the total sample would choose their MP3 player over traditional
> >radio as their preferred option for music.
> >* For music listening, the Internet is preferred over traditional radio.
> >
> >* MP3 use far out-paces radio use.
> >* When given a choice between listening to music over the Internet or
> >traditional radio stations, 54% prefer the Internet while 30% prefer
> >radio.
> >
> >Overall weekly listening for the full group determined weekly format
> >tune-in:
> >
> >1. Rhythmic Contemporary Hits Radio
> >2. Pop Contemporary Hits Radio
> >3. Urban Contemporary
> >4. Spanish Contemporary
> >5. Rock
> >
> >Least listened-to radio formats:
> >
> >1. News/Talk
> >2. Oldies
> >3. Hot Adult Contemporary
> >4. Alternative Rock
> >5. Adult Contemporary
> >
> >-30-
> >
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