[BC] extra channel naming

[Rich Wood]

------ At 11:07 AM 12/13/2005, Reader wrote: -------

>Study: Nearly All Consumers Prefer 'Expanded' HD Band
>
>A new Bob Harper & Co. research funded by Cox Radio found that 
>consumers overwhelmingly prefer to have HD Radio subchannels appear 
>on receiver displays as an "expanded FM band," with "addresses" 
>above 107.9, such as 108.1, 108.3, etc.

Not a surprise, at all. That's what I mean when I say "Unique 
Identifier." It's important for rating purposes, especially since the 
secondaries will be non-commercial (according to the HD Dominion) for 
the first couple of years. There has to be some way to separate the 
WXXX commercial channel from its non-commercial one. As it stands, 
WXXX HD1 will get the credit for everything that shows up under WXXX. 
The result will be a phony rating for WXXX. Agencies will question 
the validity of the numbers.

I used to work with Bob. His credibility is good.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010