[BC] RE: extra channel naming

[Rich Wood]

------ At 06:01 PM 12/13/2005, Scherer, Chriss wrote: -------

>I observed almost all of the sessions. I used to agree that 100.7 
>HD2 was not a hard concept to understand. Listening to the average 
>listeners trying to comprehend it was frustrating. Then I realized 
>that using 120.7 to mean 100.7 HD2 was just a number assignment. To 
>the engineers, this sounds wrong. To the listener, 100.7 is just a 
>number. So is 120.7.

It's not going to happen. Manufacturers are too deep into HD1 and HD2 
as a designation. I agree completely that it's going to be a listener 
reporting problem. Personally, I don't care how it's done so long as 
there's a Unique Identifier that separates the main from the secondaries.

I believe ad agencies will start doubting stations' numbers when 
there's no easy way to filter out the secondary (non-commercial, if 
the HD Dominion prevails) because both are linked to the primary call letters.

Rich


Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010