[BC] RE: extra channel naming

[Robert Meuser]

Rich:

I do not think that anyone would question your experience with Arbitron, 
but I would have thought you had read about how they are working the 
change their system to accomodate multicasting. The people meters will 
also change how business is done.

R



Rich Wood wrote:

> ------ At 06:01 PM 12/13/2005, Scherer, Chriss wrote: -------
>
>> I observed almost all of the sessions. I used to agree that 100.7 HD2 
>> was not a hard concept to understand. Listening to the average 
>> listeners trying to comprehend it was frustrating. Then I realized 
>> that using 120.7 to mean 100.7 HD2 was just a number assignment. To 
>> the engineers, this sounds wrong. To the listener, 100.7 is just a 
>> number. So is 120.7.
>
>
> It's not going to happen. Manufacturers are too deep into HD1 and HD2 
> as a designation. I agree completely that it's going to be a listener 
> reporting problem. Personally, I don't care how it's done so long as 
> there's a Unique Identifier that separates the main from the secondaries.
>
> I believe ad agencies will start doubting stations' numbers when 
> there's no easy way to filter out the secondary (non-commercial, if 
> the HD Dominion prevails) because both are linked to the primary call 
> letters.
>
> Rich
>
>
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
>
>
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