[BC] HD receiver available at J&R

[Robert Meuser]

No argument it is just we have been discussing the retail availability of this 
radio on both broadcast and radio-tech for two weeks. Digital radio will not be 
made or broken based on column size in print media. People will not buy radios 
because they just sound better regardless of how much advertising space is 
devoted to the topic. Stay tuned for the main event and dont worry about what's 
in the NY Times or for that matter was is not there.

As for backorder, if one was unfortunate enough to order from Boston Acoustics 
they may indeed suffer back order. BA is feeding their retail pipeline first. 
There are a number of places to order on line where product is in stock.

R

Bob Foxworth wrote:
> Robert,
> 
> While I have not personally tried to actually buy
> one of these radios, I know of someone on
> another list who says he has had one on back-order
> for several months, the very set of which I speak.
> He works in a radio station in K-country (not W-
> country).
> 
> My comment yesterday was as much about the
> publicizing the availability of the set, as anything.
> I am sure that people on this list who for the
> most part have a vested interest in the subject
> of HD receiver availability, have been aware of the
> set for some time. I, myself, last summer,
> referenced here a Times article that showcased
> several such planned products, but which were
> not then available to the average consumer to
> purchase. This was the first such ad I had ever
> seen that met that important criteria.
> 
> I tried to look at it from the standpoint of the
> average consumer, starting out with little or
> no knowledge of the subject of HD radio
> receiver availability. What kind of advert would
> be needed to create the impression in the
> mind of the average consumer, that there is
> now such a thing on the market? (Again,
> this is not about BC list readers who are
> _looking_ for this info, or are pre-disposed
> to see its significance, in an advert).
> 
> In Today's NYTimes there is a half page ad for
> Tivoli which prominently showcases six attractive
> radio products, none of which show any mention
> of HD technology.
> 
> The J&R ad, yesterday, is interesting, in the
> context of the _average_consumer_, looking to
> buy "any" new radio. The BA product panel,
> one out of fifty-seven such product panels
> (on the J&R fullpage ad) measures exactly 1.35
> by 1.55 inches. This is not exactly ground-
> breaking ad copy for a product some marketers
> say is ground-breaking technology.
> 
> What part of bringing this new technology
> to market - in the eyes of the average
> consumer - is it that I am missing here?
> 
> So far as I can see, HD for radio is lost
> in the din of noise about Ipod/MP3/Sirius-XM
> etc and what I saw yesterday is just
> continuing that. Maybe that is part of the
> plan. Is the rollout now set for Christmas
> of 2006?
> 
> - Bob (and Not trying to start a fight)
> 
> 
> 
>>Bob:
>>
>>This is old news. The BA receptor has been out for a number of weeks
> 
> and is in
> 
>>several stores in NYC and available mail order from at least two
> 
> sources. J&R
> 
>>has had it on their website for a while now A number of people on
> 
> these lists
> 
>>have purchased one.
>>
>>R
> 
> 
>>Bob Foxworth wrote:
>>
>>>HD Radio on the market. I've been watching
>>>the press for the first signs of a HD radio
>>>available for sale to "anyone" (not just
>>>broadcasters and media people who have some
>>>kind of 'inside track' on availability) and
>>>it seems that Boston Acoustics has the
>>>fastest horse out of the gate.
>>>
>>>In today's (Thu 15 Dec) New York Times on
>>>page C10 is a full page ad by J&R Music
> 
> /* snip */
> 
> 
> 
> 
> 
> 
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