[BC] AM Interference

Rich Wood richwood
Fri Dec 16 10:38:31 CST 2005


------ At 10:01 AM 12/16/2005, Paul Smith W4KNX wrote: -------

>What might happen is some type of compromise on AM IBOC.  WGN in Chicago
>proposed allowing IBOC till 8:00 or 9:00 PM local and again early in the
>morning.  Basically a PSSA and PSRA IBOC authorization.  That might work.
>WGN seems to be the only big AM player to object to nite IBOC.

That would make interference on the East Coast last until 10PM. AM 
sales is still viable until about 10. Beyond that it's considered 
overnight. I would think WGN wouldn't want interference from Pacific 
and Mountain Time zones lasting until nearly midnight.

In major cities morning drive often begins at 5am. They'd be 
clobbered in a very profitable daypart from the East Coast. Central 
and Mountain stations would get clobbered at both ends of the day.

It's going to be interesting when stations like WGN, KGO, WABC, KRLD 
and similar stations that appear in rating books well out of their 
markets lose those salable diaries. Maybe they won't need national 
sales departments, anymore.

Rich

Rich Wood
Rich Wood Multimedia
Phone: 413-303-9084
FAX: 413-480-0010



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