[BC] Quote of the Week

[khcs@juno.com]

Steve commented:

>EXACTLY (in reference to your mention of "Oldies") why I said, a 
week or so
ago, many stations (IMHO) are throwing the baby out with the bath water. I
honestly believe most programmers don't know how to properly program or
market music from the past. Dayparting can still work but you just can't be
a subtle about it as you were in times past. Now you can talk about
dayparts. In a way, I believe we need to direct the audience to dayparts
where they know they can consistently hear the music to which they're
attracted. A return to block programming? (but within the format) Maybe.
Nuff said as I'm starting to get angry. :)

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OK Steve, get yourself a tall cool glass of your favorite beverage and relax.  Try L-Arginine for your blood pressure.  I have been saying much myself for decades.  The argument against dayparting -- "At McDonald's you always get the same stuff" went out when they started serving breakfast.  Now Taco Bell and Del Taco have breakfast burritos.  And a local pizzeria has breakfast pizza.  

Not to say that you can serve German food for breakfast, Chinese for lunch, and Mexican for dinner, if you get my drift.  English translation:  You can't drift too far from your core audience. 

But, having said that, people do have different expectations at different times.  They probably don't want too much dreamy music when their clock radio goes off in the morning.  And nights can go either up or down demographically, for the people who want to unwind or for those who want to boogie-down.   

Glen Kippel
KHCS
Palm Desert, CA