[BC] Dayparting

[Steve]

Hi Glen:
----- Original Message ----- 
From: <khcs at juno.com>
To: <broadcast at radiolists.net>
Sent: Saturday, December 17, 2005 5:42 PM
Subject: Re: [BC] Quote of the Week



>>OK Steve, get yourself a tall cool glass of your favorite beverage and
relax.  Try L-Arginine for your blood pressure.  I >>have been saying much
myself for decades.  The argument against dayparting -- "At McDonald's you
always get the same >>stuff" went out when they started serving breakfast.
Now Taco Bell and Del Taco have breakfast burritos.  And a local >>pizzeria
has breakfast pizza.

>>Not to say that you can serve German food for breakfast, Chinese for
lunch, and Mexican for dinner, if you get my drift.  >>English translation:
You can't drift too far from your core audience.

>>But, having said that, people do have different expectations at different
times.  They probably don't want too much dreamy >>music when their clock
radio goes off in the morning.  And nights can go either up or down
demographically, for the people >>who want to unwind or for those who want
to boogie-down.

I've been meaning to get back to you on this one. I didn't explain myself
clearly. I will (hopefully) be doing this format in a very small community
where I basically know when the different age groups are listening. In other
words, I can get away with dayparting here. Now, in a larger market I would
have to change my thinking. Also, by doing this I "could" add to my core by
picking up those who find they like that different mix that I'll present at
a different time of day. I have a gut feeling it'll work here. All your
points are well taken and correct.

Steve