[BC] Quote of the Week (KLUV)

Steve shnewman
Sun Dec 18 12:06:20 CST 2005


----- Original Message ----- 
From: "Thomas G. Osenkowsky" <tosenkowsky at prodigy.net>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Sunday, December 18, 2005 9:54 AM
Subject: Re: [BC] Quote of the Week (KLUV)

>When I programmed a station, I had no format clocks, a huge selection of
songs
> and promoted this fact. It was successful and widely accepted.

No format clocks is a format in and of itself. You promoted it (sold it) as
freewheeling (Playing the part of being a leader). The listeners bought it
and liked it. I'm not surprised you were successful and widely accepted.

> For satellite programmed stations they have the handicap of not being
> able to be local. Every region had hits and versions of songs that were
> peculiar to that area/station. What was a hit in one area never received
> in another.

True for Satellite but part of a PDs research when going into another
terrestrial radio market. Regionals are few and far between. I agree they
shouldn't be ignored. If there's a question then don't play it. You can't
get hurt by what you don't play.

Steve




More information about the Broadcast mailing list