[BC] Oldies Stations

[gblau@jpc.com]

FWIW, I've been involved with many oldies stations almost continuously
over the last 20 years (by happenstance, not election!) and without
exception the ones that deviated from the 'safe 500' always suffered in
the ratings.  Even in small markets, where the staffs were so incredibly
sick of the same songs over and over they couldn't resist adding
variety.

And for added frustration, I think it's also one of the hardest formats
to process successfully on FM.

Man, am I burnt on oldies...

g
------------------------ 
Gary Blau 
Jefferson-Pilot Communications 
WLYF/WMXJ/WAXY, Miami 
gblau at jpc.com   305-521-5140 


Rich Wood answered:

>> It's one of the few channels I've heard on XM that isn't cluttered. 
>> However, the segues are absolutely horrible. One train crash after
another.
>
Rich, What I call variety you call a train crash. Our mileages obviously
vary.

bob c.