[BC] Oldies Stations

[Alan Alsobrook]

Some days I'm just not so sure about this. On a 1KW daytimer we added "A little bit more" by Dr. 
Hook on the first air play we got 3 calls saying wow it's been so long since I've heard that!.  I 
was totally amazed.. we didn't even intro the song. That tends to make me think that listeners do 
like to hear something different.

Actually I'd love to put together a wide wash country format, I think it would blow the socks off of 
most stations.. :)

gblau at jpc.com wrote:
> FWIW, I've been involved with many oldies stations almost continuously
> over the last 20 years (by happenstance, not election!) and without
> exception the ones that deviated from the 'safe 500' always suffered in
> the ratings.  Even in small markets, where the staffs were so incredibly
> sick of the same songs over and over they couldn't resist adding
> variety.