[BC] Oldies Stations

Tue Dec 20 09:58:35 CST 2005

Yes, it does work, IF you have jocks on the air with it that can use the 
playlist daypart-style to support the station's entire direction... you 
know, a 'real' jock.  If you just leave it to the scheduling software 
though, it can end up sounding kinda weird...

   Arron Tippin (sp?) had a line in a song I always used to keep things in 
perspective... "you've got to stand for something, or you'll fall for any 
thing"... whatever it is that you pick for your station to do - do it 
consistantly, do it well, and yes... eventually you can break the playlist, 
play an album cut, etc.  IFFFFF you are doing it in the same context as your 
station's general mission statement.
You can make a really big deal out of it and win big time.
(my most successful remote pulled the client about 100k$ worth of cash sales 
in about 3 hours... playing stream of consiousness hot country music, and 
country album cuts/remixes.  and... I really didn't care if Leann Womacks 
"hope you dance" was about #1 then... it darned sure didn't support what we 
were doing at that remote, so... when it came up on the scheduler... I just 
axed it Quick. Though the song WAS approriate for the 'crying in your beer 
request hour, the after school request time, etc.'

  In other words, if you play "the BEST country around"...
why would you NOT play the BEST county album cut to cross your desk this 
week? Play them at a time or in a way that make them the BEST they can be. 
Or why not play the BEST crossover hits when they are appropriate to what 
your listeners and your station are doing??  I the listeners call and ask 
why you don't play a particular song... why not at least TRY it?? (like... 
Mercy Me... they LIVE here in town, went to our high school, support the 
local businesses... they probably shouldn't be in our 90-min rotation on a 
current country format... but... they should be supported by their hometown 
station, so it's up to the programming and the jocks to find a way to get 
the music out in a way that wins for everyone... the Listeners, the Mercy Me 
guys, the station....  It can be done, and done well, and happen under the 
banner of the BEST country around! It just happens to be a lot of work! 
Maybe that is the keyword... work... )
Jason
>
> Actually I'd love to put together a wide wash country format, I think it 
> would blow the socks off of most stations.. :)
>
> gblau at jpc.com wrote:
>> FWIW, I've been involved with many oldies stations almost continuously
>> over the last 20 years (by happenstance, not election!) and without
>> exception the ones that deviated from the 'safe 500' always suffered in
>> the ratings.  Even in small markets, where the staffs were so incredibly
>> sick of the same songs over and over they couldn't resist adding
>> variety.
>
>
>
> _______________________________________________
> This is the BROADCAST mailing list
> To send to the list, email: broadcast at radiolists.net
> For sub changes, archives and info on this other lists: 
> http://www.radiolists.net/
>
>
> -- 
> No virus found in this incoming message.
> Checked by AVG Free Edition.
> Version: 7.1.371 / Virus Database: 267.14.1/207 - Release Date: 12/19/2005
> 