[BC] RE: Extra Channel Naming

[Dawson, Bill]

How many people have a radio for 120.7?  I do, as do many others.  Aircraft
radio navigation is between 108Mhz to 118Mhz and aircraft communications are
118Mhz to 136Mhz. 

Bill


Date: Tue, 13 Dec 2005 17:01:17 -0600
From: "Scherer, Chriss" <CSCHERER at primediabusiness.com>
Subject: [BC] RE: extra channel naming
To: <broadcast at radiolists.net>
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I observed almost all of the sessions. I used to agree that 100.7 HD2 was
not a hard concept to understand. Listening to the average listeners trying
to comprehend it was frustrating. Then I realized that using 120.7 to mean
100.7 HD2 was just a number assignment. To the engineers, this sounds wrong.
To the listener, 100.7 is just a number. So is 120.7.

The expanded band labeling also creates an easy way to identify that
something is new. You need a new radio to hear the new signals.

How many listeners actually have a radio capable of tuning 120.7 MHz? A few
might hear something odd up there. 99%+ won't.

I encourage everyone to take some time and view the sessions. It will be
quickly seen that listeners know frequency assignments as well as station
handles -- in most cases they know the frequency better. If 100.7 is rock
and 100.7 HD2 is country, that will confuse the listener. 100.7 is as much
of an identity as the call letters or slogan. This is why converting to
channel assignments (265.1, 265.2, etc.) will also see resistance among
listeners and established stations.

Read the second part of my December editorial on this:
http://beradio.com/eyeoniboc/radio_keep_simple/

Read another source of the story:
http://beradio.com/currents/radio_currents_121205/index.html#cox

See the consultant's report: http://www.bobharper.com/reports.htm

Chriss