[BC] Hours of Commercials and 5 records
DHultsman5@aol.com
DHultsman5
Fri Dec 23 08:42:35 CST 2005
In a message dated 12/23/05 7:26:29 A.M. Central Standard Time,
curt at spam-o-matic.net writes:
One of the more successful morning men I ever worked with ( retired )
was the Ol' Jaybird.
News, spot, bad joke, spot, weather, spot, traffic, spot, live caller, time,
live read,
bad joke, spot, weather, event promo, spot, stupid story usually leading
into a live read,
weather, spot, traffic, spot, time, bad joke integrated into a live read,
spot, what he had
for breakfast, spot, Hank Williams Sr. cut, spot, live caller complaining
about the song,
which somehow turned into a spot promo for a music store or some such....
Never counted, but it seemed Jay's show must have had 45 minutes / hour of
paid-for commercial load, and no one noticed !
The programming folks, especially the rockers from the FM talked about
how bad, and how corny, his show was, but it was a hit with the listeners !
( and it made serious cash )
I'm almost willing to bet that there was only once when I heard more than
two songs in his entire 4 hour show, but I don't really remember.
Incredibly demanding, professional, and just one of the nicest people
I've ever had the privilege of knowing, but "commercial free" was
definitely *not* part of Jay's vocabulary.
************************8
Years ago before the NAB/FCC commercial regulation the #2 station in the
afternoon in Dallas was KBOX with a jock named Gary Mack. Gary never played
all of a record, He had so many funny bits he was more entertaining than the
records were. The Commercials were many be he usually broke them up with a
bit, time or temperature.....The point was if you were listening for music
you would not listen to that station, but many people did because he was
entertaining and informative. He was quick and was one of the top 3 in the Dallas
afternoon market for several years.
Speaking of another Gary, Gary Owens in afternoon drive at KMPC Los Angeles
had a wide variety of music, which actually changed during the 4 PM hour the
beginning of drive time. He did live spots, lots of info and many of his
own bits introing records. Very entertaining along with the music and
commercials.
Oh lets all call in the consultants so we can all sound and be like the
Village People's record.
..."..little boxes without topses that all came out the same..."
Merry Christmas to all consultants everywhere
Dave Hultsman
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