[BC] Hours of Commercials and 5 records

[Mark Durenberger]

Dave, I notice he didn't run spots back-to-back; always had some sort of 
separator.  WCCO religiously followed that policy while it was king of the 
hill through the 60's.

They'd also fade out of music cuts halfway through a song, if they needed 
the time.  During busy times it was rare to hear a song go all the way to 
the end.

Mark Durenberger


----- Original Message ----- 
From: <DHultsman5 at aol.com>
To: <broadcast at radiolists.net>
Sent: Friday, December 23, 2005 7:42 AM
Subject: Re: [BC] Hours of Commercials and 5 records


>
> In a message dated 12/23/05 7:26:29 A.M. Central Standard Time,
> curt at spam-o-matic.net writes:
>
>
> One  of the more successful morning men I ever worked with ( retired )
> was the  Ol' Jaybird.
> News, spot, bad joke, spot, weather, spot, traffic, spot, live  caller, 
> time,
> live read,
> bad joke, spot, weather, event promo, spot, stupid  story usually leading
> into a live read,
> weather, spot, traffic, spot, time,  bad joke integrated into a live read,
> spot, what he had
> for breakfast,  spot, Hank Williams Sr. cut, spot, live caller complaining
> about the  song,
> which somehow turned into a spot promo for a music store or some  such....
>
> Never counted, but it seemed Jay's show must have had 45  minutes / hour 
> of
> paid-for commercial load, and no one noticed !
> The  programming folks, especially the rockers from the FM talked about
> how bad,  and how corny, his show was, but it was a hit with the listeners 
> !
> ( and it  made serious cash )
>
> I'm almost willing to bet that there was only once  when I heard more than
> two songs in his entire 4 hour show, but I don't  really remember.
>
> Incredibly demanding, professional, and just one of  the nicest people
> I've ever had the privilege of knowing, but "commercial  free" was
> definitely *not* part of Jay's  vocabulary.
>
>
>
> ************************8
>
> Years ago before the NAB/FCC commercial regulation  the #2 station in  the
> afternoon in Dallas was KBOX  with a jock named Gary Mack.    Gary never 
> played
> all of a record,  He had so many funny bits he was more  entertaining than 
> the
> records were.  The Commercials were many be he  usually broke them up with 
> a
> bit, time or temperature.....The point was if you  were listening for 
> music
> you would not listen to that station, but many people  did because he was
> entertaining and informative.  He was quick and was one  of the top 3 in 
> the Dallas
> afternoon market for several years.
>
> Speaking of another Gary,  Gary Owens in afternoon drive at KMPC Los 
> Angeles
> had a wide variety of music, which actually changed during the 4 PM hour 
> the
> beginning of drive time.  He did live spots,  lots of info and  many of 
> his
> own bits introing records.  Very entertaining along with the  music and
> commercials.
>
> Oh lets all call in the consultants so we can all sound and be like the
> Village People's record.
> ..."..little boxes without topses  that all came out the  same..."
>
> Merry Christmas to all consultants everywhere
>
> Dave Hultsman
>
>
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