[BC] Hours of Commercials and 5 records

[Steve]

Hi Dave

> Incredibly demanding, professional, and just one of  the nicest people
> I've ever had the privilege of knowing, but "commercial  free" was
> definitely *not* part of Jay's  vocabulary.

First of all this guy was a morning man. Commercial load, chit-chat and so
forth is expected by the listeners.
I don't know if you'd call it a theory or not but for what it's worth. I've
beleived for a long time that listeners actually equate success of a station
with the very thing they complain about. Commercials. Subliminal....yes. But
listeners want to affliliate themselves with something they perceive as
successful.

Now on the other side of this subject. I don't think you should talk about
the commercial element because I believe it actually makes them aware of
that element and makes it a negative. You've made it a top-of-the-mind
awareness element.

The most obvious is having someone from an ad agency tuning in and hearing
the station turning their their life's blood into a negative. I sure
wouldn't want to buy that station.

By the way, the jock you speak of was doing what I believe is the right
thing to do and probably very effective for the advertiser. ONE spot at a
time. NOT a cluster. He broke things up and probably smoothly. Also his
occasional live read is  very effective as he stands as the spokesman.

Just some thoughts.