[BC] Two Commercial Free Hours,On WABC

[khcs@juno.com]

Milton commented:

>There has to be some optimum length of commercial; surely there has been
research to determine what length is most effective ????   It might even be 10, 15 or 20 seconds..........

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Quite right.  One of the most successful advertising campaigns ever was a short jingle that simply said, "Nothing does it like 7-Up."  No need to describe the sparkling effervescence and the piquant, but subtle, lemon-lime taste.  Just the teaser.  And it worked.

Glen Kippel
KHCS
Palm Desert, CA