[BC] Stupid cross-promo of competitors

[WFIFeng@aol.com]

In a message dated 12/25/2005 3:39:08 PM Eastern Standard Time, 
david at onlinetonight.com writes:

> Here's the real bottom line: I'm assuming that you all that are so
>  righteously indignant about refusing the filthy lucre of satellite radio
>  advertising dollars

There isn't a single dime in it for us. It's a *trade* for the newscasts. The 
Network gives us license to replace "offensive" spots with others from their 
inventory, so we do.

See comments in () below:

>, are also just as quick to refuse the advertising
>  dollars of:
>  
>    - television (Yes, but with exceptions - The programming *must* be 
Family-Friendly, appealing to our unique listenership.)

>    - cable systems (They never advertise with us)

>    - cable network shows (See "Television")

>    - auto stereo dealers (We have, and will accept them, gladly.)

>    - DirecTV (They never advertise with us)

>    - movies (We allow ONLY "family-friendly" G and PG movies. *One* 
exception was the "Passion of the Christ.")

>    - movie theaters (They never advertise with us.)

>    - DVD releases (Same as Movies)

>    - CD/DVD/MP3 player manufacturers (That would fall under Auto Stereo 
Dealers, in the sense that these are Consumer Electronics.)

>    - computer manufacturers
(We have advertised computer stores several times. This,again, falls under 
"Consumer Electronics".)

FYI: "Big names" like Intel or Apple, Pepsi, McDonald's etc, don't know we 
exist because we are not $ubscriber$ to Arbitron.

>    - Internet service providers
(We have advertised them, and will again. Example: *Filtered* Internet 
providers are something our listeners *actively want* and we gladly accept their ads 
when we can get them. We get at least a call or two every month from people 
asking specifically for Filtered Internet providers.)

>    - any entertainment or informational Internet web sites (Depends 
completely upon content.)

>    - video games (Content, again.)

>    - sports teams
(Our primary demographic is predominately female, 30's-ish. Research shows 
that they actively tune-out of Sports. We will, however, promote a 
Christian-themed event that involves a local Sports team.)

>    - live entertainment venues (We promote concerts all the time. They 
must, however, be Christian.)

>    - and churches (This is positively *Laughable*, as our audience is 
comprised of approximately 80% of regular Church-attenders. These are the people to 
whom Church attendance is *very* important, as is their Faith in God. They 
are the very reason stations like ours exist in the first place.)

It is obvious from this post that the unique characteristsics of *Christian* 
radio are quite unknown to you. It is an audience that has very specific and 
well-defined tastes. There are certain things that *will offend* our listeners, 
and as a result, we avoid them. There are others that our listeners actively 
seek, such as Filtered Internet, that the general market would tend to shun.

We *have* to be different, because we *are* different.

Willie...