[BC] Stupid cross-promo of competitors

[Rich Wood]

------ At 01:31 PM 12/26/2005, WFIFeng at aol.com wrote: -------

>FYI: "Big names" like Intel or Apple, Pepsi, McDonald's etc, don't know we
>exist because we are not $ubscriber$ to Arbitron.

Everyone who subscribes to Arbitron knows you exist. You don't have 
to be a subscriber to appear in the book. Those advertisers would be 
unlikely to buy you locally. If you're an affiliate of a network, 
that network has your numbers and includes them in the totals they use to sell.

Those advertisers are unlikely to buy religious radio because of the 
endless restrictions and the demos, generally, don't fall in their 
desired range.

At WOR I stopped pitching "religious" stations. It's like tapdancing 
through a minefield. Dr. Joy Browne is a real Clinical Psychologist. 
Even though she never used the names of body parts in any but a 
clinical way, every single "religious" station cancelled at one time 
or another because of a single word. We could never know what that 
word might be until it was too late. Unless a show is specifically 
religious, it's a waste of time to try and clear a show on a 
"religious" station. Real life is terribly frightening.

Those same stations have no problems with hate-riddled programming, 
so long as it's right wing hate. Or hate spewed by preachers who pay 
for the time.

> >    - Internet service providers
>(We have advertised them, and will again. Example: *Filtered* Internet
>providers are something our listeners *actively want* and we gladly 
>accept their ads
>when we can get them. We get at least a call or two every month from people
>asking specifically for Filtered Internet providers.)

What do they filter. How does an ISP know if they're filtering 
enough? Supposing someone wanted to research breast cancer? Does the 
filter know the difference between a life threatening condition and a 
porn site? It seems to me the filter would have to be so 
all-encompassing that it would be useless for any serious use.

> >    - any entertainment or informational Internet web sites (Depends
>completely upon content.)

That would leave the "Touched by an Angel" web site as the only option.

> >    - live entertainment venues (We promote concerts all the time. They
>must, however, be Christian.)

I wonder if the Boston Symphony would qualify as "Christian." Would 
you reject the Mormon Tabernacle Choir?

>It is obvious from this post that the unique characteristsics of *Christian*
>radio are quite unknown to you. It is an audience that has very specific and
>well-defined tastes. There are certain things that *will offend* our 
>listeners,
>and as a result, we avoid them. There are others that our listeners actively
>seek, such as Filtered Internet, that the general market would tend to shun.

The "unique characteristics" appear to be awesomely restrictive and 
fearful of the world. With all the sex and violence in the Bible I'm 
surprised it's allowed on "religious" radio.

Rich