[BC] Stupid cross-promo of competitors

[Chuck Leavens]

>------ At 01:31 PM 12/26/2005, WFIFeng at aol.com wrote: -------
>
>>FYI: "Big names" like Intel or Apple, Pepsi, McDonald's etc, don't know we
>>exist because we are not $ubscriber$ to Arbitron.
>
>Everyone who subscribes to Arbitron knows you exist. You don't have 
>to be a subscriber to appear in the book. Those advertisers would be 
>unlikely to buy you locally. If you're an affiliate of a network, 
>that

There is the strange conundrum of Public Radio that some don't know 
about to throw into the pot. The Public Radio numbers are stripped 
off of the master Arbitron data and sold to a separate companies 
(Radio Research Consortium, Media Audit etc.) and do not get into the 
print copies of the Arbitron books.

Public Radio numbers DO appear in some electronic copies of Arbitron books.
-- 
Thanks,

Chuck

Chuck Leavens 
Director of Engineering and IT Management
WDUQ-FM  Duquesne University  Pittsburgh PA 15282
412-396-5508 Direct
chuck at wduq.org