[BC] Stupid cross-promo of competitors

Tom Bosscher tom
Mon Dec 26 15:49:15 CST 2005


Chuck Leavens wrote:

> There is the strange conundrum of Public Radio that some don't know 
> about to throw into the pot. The Public Radio numbers are stripped off 
> of the master Arbitron data and sold to a separate companies (Radio 
> Research Consortium, Media Audit etc.) and do not get into the print 
> copies of the Arbitron books.
>
> Public Radio numbers DO appear in some electronic copies of Arbitron 
> books.


    More accurately, Non-Commercial stations get stripped out of the 
main Arbitron. Our main NCE has been # 1, 2 or 3 in women 25-54 for over 
five years. which would be a must buy for any agency.

    But those are the rules.

       tom bosscher




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