[BC] Stupid cross-promo of competitors
Tom Bosscher
tom
Mon Dec 26 15:49:15 CST 2005
Chuck Leavens wrote:
> There is the strange conundrum of Public Radio that some don't know
> about to throw into the pot. The Public Radio numbers are stripped off
> of the master Arbitron data and sold to a separate companies (Radio
> Research Consortium, Media Audit etc.) and do not get into the print
> copies of the Arbitron books.
>
> Public Radio numbers DO appear in some electronic copies of Arbitron
> books.
More accurately, Non-Commercial stations get stripped out of the
main Arbitron. Our main NCE has been # 1, 2 or 3 in women 25-54 for over
five years. which would be a must buy for any agency.
But those are the rules.
tom bosscher
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