[BC] Stupid cross-promo of competitors

[Rich Wood]

------ At 07:19 PM 12/26/2005, WFIFeng at aol.com wrote: -------

>I wouldn't be so sure. McD's and Burger King, etc, tend to appeal to
>families, especially with little kids. (Why else would they have 
>"Ronald McDonald" as
>their icon?) The Christian radio demographic is the "Soccer Mom" so many
>clamor for. It's been proven by some solid research.

Doesn't matter. Mainstream advertisers shy away from controversy. I'm 
not so sure of the demo. I would predict it to be little old ladies 
living alone in fear. Of course, that may come from watching those 
wonderful preachers on TV.

>There are some Christian
>stations who are fortunate enough to be full-power FM's in major 
>markets, where
>subscribing to the Arbs actually makes financial sense for them. It 
>doesn't for
>us.

I don't think it would make much difference. Religious stations often 
reject spots, so any buy may not actually be executed. it's not worth 
the effort for just one station.

>It is a unique market, with very specific tastes and standards. To an
>"outsider", yes, your "minefield" analogy is pretty accurate. We 
>(Christians) have
>built-in mine detectors, so we know exactly where to go, and where not to,
>regarding what we air or not air.

If that's the case, you're putting yourselves on the outside of 
mainstream advertising. Local advertisers often allow you to cut 
their spots where you can edit the copy. McDonalds isn't going to 
spend a fortune recutting spots just to suit the millions of 
restrictions religious radio imposes.

>It is the nature of the Format. Quite literally, it boils down to a
>"religious worldview" vs a "non-religious worldview". Unless one is 
>personally
>acquainted with Christ, it is quite impossible for them to even 
>comprehend what it
>means to be a Christian, and why we "are the way we are".

See above. To advertisers this is business, not a religious 
worldview. I hope you realize how fanatical that sounds.

>This is a very badly-made broad-brush stroke. Not all stations that carry
>"religious programming" are, in fact, Christian. We've gone 'round 
>this mulberry
>bush a million times, already.

They claim to be. As a heathen I guess I have to take their word for it.

> >  I wonder if the Boston Symphony would qualify as "Christian."
>
>It may not qualify as "Christian", but if they ever chose to advertise with
>us, there's a good liklihood we'd accept. Since our signal falls 
>quite short of
>Boston, that's not a likely scenario, anyway.

The orchestra travels.

> > Would you reject the Mormon Tabernacle Choir?
>
>Yes... and we have.

Even that wonderful Christmas spectacular they had wouldn't qualify? 
That's really a shame. With that mindset I'd feel I'd be cheating 
myself out of a lot of the world's beauty. I'm not a Mormon but I can 
appreciate the choir without attaching any religious significance to 
it. I watched it in HD and Dolby 5.1. Majestic.

>Personal example: I despise seafood. It turns my stomach, even just the smell
>of it. Seafood is not "evil", and I do not "fear" it, but Iam repulsed by it
>and so I carefully avoid exposing myself to it.

That leaves more for me. I love seafood. My family in Canada is a 
family of lobstermen. As a kid I visited and we'd visit the cannery 
and feast on lobster claws. They cost a fortune today and I got them 
free. I agree, shellfish aren't the most attractive of living things 
but they're an epicurean delight. They taste good, too.

Rich