[BC] Visibility in Arbitron (WAS:Stupid cross-promo...)

[WFIFeng@aol.com]

In a message dated 12/27/2005 12:30:52 PM Eastern Standard Time, 
richwood at pobox.com writes:

> You're a commercial station. If you have a reportable number of diary 
>  mentions you appear in both the books and in the data. Always have 
>  been. Non-comms appear in the data but not the book.

I am aware of this, as well. We get those little "Slogan" forms to fill out 
every year. We know that we meet the "1% in-tab criteria" beause the form shows 
the + sign next to our calls every time. I have a friend at another station 
(who does subscribe) that lets me see a copy of the numbers every once in a 
while. We're definately there... but we cannot quote those numbers to potential 
advertisers.

We also get reports form some of our National program providers, letting us 
know how many call-letter attributions they get from us each year. It's not 
bad, but it won't sell McD's.

Willie...