[BC] Selective advertising (WAS:Stupid cross-promo...)

[WFIFeng@aol.com]

In a message dated 12/27/2005 12:13:00 PM Eastern Standard Time, 
richwood at pobox.com writes:

> If that's the case, you're putting yourselves on the outside of 
>  mainstream advertising. Local advertisers often allow you to cut 
>  their spots where you can edit the copy. McDonalds isn't going to 
>  spend a fortune recutting spots just to suit the millions of 
>  restrictions religious radio imposes.

If there are Christians working there (and surely there are *many*) it's very 
likely one of them works in the advertising dept. Let *that* person work with 
the ads for Christian radio. Having the "built-in mine detector", this person 
would have little difficulty making/tweaking a spot that would fit the format.

>  See above. To advertisers this is business, not a religious 
>  worldview. I hope you realize how fanatical that sounds.

It's not meant to. You know that there are particular formats where certain 
advertisers just won't work. Ads for the local hip-hop club (including the 
obligatory clips of current hits) would be quite out-of-place on a Classical or 
Jazz station. Ads for AARP would be out of place on a head-banger "music" or 
hip-hop station. Ads for gambling & alcohol (etc) are out-of-place on Christian 
radio. Nothing fanatical, there- it's just good programming: choosing your ads 
& sponsors to match your listenership's tastes, for the mutual benefit of both.

>  They claim to be. As a heathen I guess I have to take their word for it.

They can claim to be turnips, too. Take their word for it. <g>

>  The orchestra travels.

Ok, well, I haven't heard of them being in this area.

>  Even that wonderful Christmas spectacular they had wouldn't qualify? 

It would not.

> I'm not a Mormon but I can 
>  appreciate the choir without attaching any religious significance to 
>  it.

Ah, but see... there is a *tremendous* amount of religious significance 
there... discussion of which doesn't belong here. Suffice it to say, it's a 
minefield issue... and this particular mine is equal to a megaton nuke. <g>

>  That leaves more for me. I love seafood. 

Bon apetit', my friend. :)

Willie...