[BC] Selective advertising (WAS:Stupid cross-promo...)

[Rich Wood]

------ At 02:55 PM 12/27/2005, WFIFeng at aol.com wrote: -------

>If there are Christians working there (and surely there are *many*) it's very
>likely one of them works in the advertising dept. Let *that* person work with
>the ads for Christian radio. Having the "built-in mine detector", this person
>would have little difficulty making/tweaking a spot that would fit the format.

Years ago advertisers developed spots for specific formats. It rarely 
happens now. In the case of religion, there are so many of them the 
chances of producing an acceptable spot for all is virtually 
impossible. The audience is relatively small and doesn't warrant the 
extra effort that might backfire and end in a boycott. They stay 
away. It's easier.

> >  Even that wonderful Christmas spectacular they had wouldn't qualify?
>
>It would not.

Why? It wasn't dirty. It wasn't specifically religious other than 
some traditional carols.

>Ah, but see... there is a *tremendous* amount of religious significance
>there... discussion of which doesn't belong here.

I disagree. We're discussing why advertisers avoid religious radio. 
You're providing lots of evidence that avoiding the minefield of 
competing religions is the safest thing to do for advertisers. When 
the majority of the world's disputes resulting in great loss of life 
involves religion it has to be considered controversial.

Rich