[BC] IBOC

[Kent]

Ibiquity is offering a deal for stations that are on the air by a 
certain date.  If you are a big company like CC, you could save a TON of 
money by getting these stations running.  It is something like $5000 
now, up to $20,000 later.

Scott Cason wrote:

>
>
>Again, I don't understand this prevailing attitude that everybody MUST put
>an IBOC signal on the air NOW.  "It seems to this reporter".....that IBOC is
>like FM stereo.  Put it on the air when you get ready to and don't worry
>about what the other guys are doing.  There was an FM station in Eastman
>Georgia (you know who I'm talking about Jay) that didn't have FM stereo as
>late as the mid to late 80's.  Why are we letting the big suits work us up
>into a frenzy over this?  Clear Channel, Cox and the other big corporate
>owners have IBOC on as many stations at they can right now.    I'm happy for
>them.  Glad they are willing to take the arrows in their backs while the
>rest of us watch.  And happy for the opportunity to help one of the Cox
>stations here put IBOC on his signal.  But I feel that if the smaller
>operators are lying awake at night wondering how they can "afford" IBOC,
>they are wasting their time for now.  If I were a small owner (and I hope to
>be someday) I would be waiting on two things before I put IBOC on my signal.
>One, when there is enough receiver penetration in my market and two, when it
>made economic sense for ME.  Not my competition.  If I were a LPFM operator,
>IBOC would be the furthest thing from my mind right now.
>
>Scott Cason
>President
>LaGrange Communications, LLC
>502-213-0024
>www.lagrange-com.com
>
>
>
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