[BC] Top Ten reasons why IBOC won't make much difference...

[Ron Castro]

Wellll, Alan, If folks already own the CDs, why aren't they playing them in 
the factory-installed CD player in the car, or their portable CD players? 
Too lazy?  Tired of their own collections?

In the 70's, Top 40 started to fragment.  Rock was on the rise on FM, AC 
came along, again largely on FM, and Top-40 itself began to re-emerge on FM. 
Total audience figures went up when FM was included.


Ron Castro
Chief Technical Officer
Results Radio, LLC


----- Original Message ----- 
From: "Alan Kline" <akline at netins.net>
To: "Broadcast Radio Mailing List" <broadcast at radiolists.net>
Sent: Friday, July 15, 2005 9:49 AM
Subject: Re: [BC] Top Ten reasons why IBOC won't make much difference...


> So how is your 8-track vs. iPod analogy valid?
>
> It's not necessary to spend a dollar per track to load an mp3 player.  The
> Apple software allows users to rip from CD's they already own.  Total
> cost: $0 (If you already own the CD's, there's no cost to rip).
>
> And the 70's were when the great Top 40 AM's started to hit hard times.  I
> think they might disagree with your assertion that they weren't losing
> audience...
>
> On Fri, 15 Jul 2005, Ron Castro wrote:
>
>> I don't recall any IMTS mobile phones that fit in my pocket, Dana.  Also,
>> they had only 32 channels for an entire city, you had to call an 
>> operator,
>> put a big box in the back of your car and a 150 MHz vertical on it too. 
>> The
>> cost was horrific and there were huge areas with no coverage.  That was
>> *not* a valid analogy.
>
>
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