[BC] DRE: Make any sense to Beancounters?

[Craig Bowman]

I think you underestimate that which DRE could accomplish.  It is IBOC.  
This is what I had in mind for IBOC.  This is affordable.  This is 
marketable.  This is the right answer.  If you wish to throw away tens 
of thousands of dollars go ahead.

Craig Bowman


WFIFeng at aol.com wrote:

>In a message dated 05/07/2005 7:16:11 AM Eastern Daylight Time, 
>armtx at mhcable.com writes:
>
>  
>
>>When it comes to IB , I have not yet seen a broadcaster make a prudent or 
>> sound decision except for those that I have personally spoken with who are 
>> going to wait a few years to see if it all flies or  if consumers let it 
>> die. To them the few grand extra in royalties they will pay by signing 
>>    
>>
>later 
>  
>
>> Vs sooner is worth paying when they may not have to spend hundreds of 
>> thousands buying Hradio gear to put a signal on the air.
>>    
>>
>
>Yeah... a signal that next-to-nobody will be listening to, at this rate! I 
>can't help but see the 2000's version of the "AM Stereo Debacle" written all 
>over this: Public ignorance & apathy. It's deja vu all over again. Again.
>
>While DRE receivers (adaptors) may not, exactly, fly off the shelves, either, 
>I see it filling a niche much the way the old analog SCA does now... only DRE 
>will provide much better audio quality than its analog counterpart. It's 
>funny, because this DRE system is exactly what I was "wishing for" a few years 
>ago! I really do hope and pray for its success. 
>
>DRE will be ideal for specialized "narrocasting" and will actually provide 
>the stations using it with a revenue *stream* instead of a revenue *drain*!! 
>Come on, beancounters... doesn't it make a whole lot *more* sense to pay $9,000 
>*once* for the box, then start *collecting* every month from the users of those 
>additional audio services? Bottom-line thinking, here!
>
>Willie...
>
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>  
>

-- 
Craig Bowman
Bowman Engineering
Durand, MI 48429
989-277-8835

"Conscience is but a word that cowards use,
devised at first to keep strong men in awe."

William Shakespeare