[BC] Some Satellite Radio Stats

[JD Davis]

But..... Satellite is going to KILL radio! Remember?! How come we're not
dying... in fact, at least here, we are doing better than ever!

-----Original Message-----
From: broadcast-bounces at radiolists.net
[mailto:broadcast-bounces at radiolists.net] On Behalf Of Ernie Belanger
Sent: Tuesday, May 10, 2005 4:15 AM
To: Broadcast Mailing List
Subject: [BC] Some Satellite Radio Stats

>From Today's RBR.

Satellite radio attracts 
a few good men-very, very few
In 87 metropolitan markets with a collective adult population of
137,478,000, satellite radio has attracted a mostly male audience of just
681,000 or 0.5% of all adults in the 87 markets surveyed by The Media Audit.
>From a total sample of 117,737 respondents, only 571 adults (age 18 +) said
they listened to satellite radio at least once in the past seven days (7-day
cume).

____
As I said in a post yesterday all of radios's millions being spent or to be
spent or Digital broadcasting may be for naught. With numbers like these one
must seriously question if Satellite is really a threat to trestrial
broadcasting.

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