[BC] could someone explain this to me?

[cldube]

Perhaps as a nation we are on a downward spiral of self feeding cynicism?

Anger and hatred get ratings. Rational thought gets yawns.

Chuck Dube
Amherst MA

----- Original Message ----- 
From: "Donna Halper" <dlh at donnahalper.com>
To: <broadcast at radiolists.net>
Sent: Friday, May 27, 2005 4:28 AM
Subject: [BC] could someone explain this to me?


> Radio Business Report notes big gains for the Michael Savage show:  "Talk 
> Radio Network's The Michael Savage Show showed strong ratings in the 
> Winter Book.... At WOR-AM NY, Savage leads the station with a 3.5 share 
> 12+ in "The Big Apple" and a 2.2 share 25/54, 3.2 share 35/64 demo's. At 
> KRLA-AM LA, Savage saw significant Winter rating increases, 60% in 25/54, 
> 38% in 35/64, and 33% in the 12+ demo. In Boston at WRKO Savage's Winter 
> 12+ demo increased 28% to a 5.5 share, the 25/54 demo was up 59% to a 4.3 
> share and the 35/64 demo was up 50% to a 6.0 share. KDWN-AM Las Vegas saw 
> Savage up 70% in 12+ to a 4.6 share, up 167% in 25/54 to a 5.6 share, and 
> up 192% in 35/64 to a 7.6 share. WHAM-AM Rochester, NY scored a very hefty 
> 19 share 35/64 and an equally impressive 15 share 25/54."
>
> My question is not so much about whether any of you agree or disagree with 
> Michael Savage.  It's more about radio programming, and airing a show that 
> features what, in my opinion, are some rather hateful rants. Savage is 
> certainly the most controversial of all the right wing talk hosts, which 
> in and of itself is not necessarily a bad thing-- controversy can attract 
> listeners.  But what worries me is that he says some of the most bigoted 
> things I have ever heard.  So what is the reason why his show seems to be 
> growing in popularity, and what does that say about what the public wants?
>
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