[BC] WCBS-FM

[Sid Schweiger]

>>The two decades I was in New York WCBS-FM did very well. I'll bet the 
salespeople have had to sell a few of their cars. Maybe a house or
two.<<

At the time of the format change, they were consistently getting shares
in the mid- to upper-3s, billing $34 million a year, and they owned the
format and the demo.  But, to the sales department's tune of "we can't
sell it," they now have shares in the low- to mid-1s, the bottom has
dropped out of their billing (even though they don't have all that
high-priced air talent to pay), and they're down in the trenches
fighting for the same 25-54 demo as 20 other stations in the market.

Brilliant.



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WMKK - WRKO - WVEI
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid at wrko.com