[BC] WCBS-FM

[Robert Meuser]

Rich

Sounds like a bunch of kids who should have been selling in a smaller and safer 
market.   The WCBS FM audience included billionaire Michael Bloomberg and many 
other if the same status. A number of them have one or more 20 year girl friends 
they spend lots of money on.  It is a classic case of not understanding the 
demo.  34 mill is a little low for NYC and a station with those numbers. They 
should have been getting top dollar from blue plate advertisers.


R

Rich Wood wrote:
> ------ At 01:13 PM 2/4/2006, Sid Schweiger wrote: -------
> 
>> At the time of the format change, they were consistently getting shares
>> in the mid- to upper-3s, billing $34 million a year, and they owned the
>> format and the demo.  But, to the sales department's tune of "we can't
>> sell it," they now have shares in the low- to mid-1s, the bottom has
>> dropped out of their billing (even though they don't have all that
>> high-priced air talent to pay), and they're down in the trenches
>> fighting for the same 25-54 demo as 20 other stations in the market.
>>
>> Brilliant.
> 
> 
> If they couldn't sell it where did the $34 million come from? Network 
> inventory sure wouldn't bring that income.
> 
> I don't recall anyone daring to challenge the strength of WCBS-FM 
> directly. They knew it would take forever to come close to them. A few 
> stations added token oldies. They probably figure the lower share with a 
> lower demo can be sold in combination with the older demos of WINS and 
> WCBS-AM and bring to total age down a bit.
> 
> Rich
> 
> Rich Wood
> Rich Wood Multimedia
> Phone: 413-303-9084
> FAX: 413-480-0010
> 
> 
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