[BC] SB40, commercials....whole game

[Kent Winrich, K9EZ]

Mike McCarthy wrote:

>There are only a handful of companies who can afford to spend $5M to 
>produce and air a SB spot. I saw no car commercials other than the 
>rather bland Escalade commerical from GM (twice) and only 
>Anhieser/Busch beer and Pepsi soft drink spots.  Seems to me the 
>NFL's exclusive advertising deals are doing more harm than good to 
>the carrying network.  I'm sure Toyota, Ford and Chrysler/MB would 
>have loved to get into the game. But without the huge payout 
>required for the rest of the deal, they said no.


But yet United Way was able to afford this????